The Internet Says These Are the Most Comfortable Bedding Brands

Logo's of the most comfortable bedding brands scattered with a blue background.

The internet has some pretty strong opinions on everything, including what the most comfortable bedding brands are.  If you’ve been looking to upgrade your bedding, we have rounded up the best direct-to-consumer bedding retailers taking the internet by storm, as well as trusted brick and mortar favorites that continue to deliver in terms of quality and comfort.  These are the brands that the internet loves and can’t get enough of, as reflected in thousands of glowing, near-perfect reviews.

Since everyone has different budgets and ideas on what the most comfortable fabrics for sleeping are depending on the type of sleeper they are and the climate they live in, we have been sure to include a range of fan-favorite brands from budget-friendly to splurge-worthy.

Whether you want to go with a new direct-to-consumer option or your favorite department store, these are the best places to find the comfiest sheets, comforters, and pillow sets on the market, according to customer reviews and bedding experts.

Boll & Branch

Super-soft woven organic cotton bedding

Gray and white Boll & Branch comforter and sheets on bed
Boll & Branch is a luxury bedding online retailer specializing in organic cotton bed linens, blankets, and bath towels certified by Fair Trade USA.

Many of Boll & Branch’s sought-after styles are made from long-staple 100 percent organic cotton. This feel-good cotton has a soft, lightweight, and airy texture to it that consumers love. The cotton used also meets OEKO-Tex standards, guaranteeing that no harmful chemicals were used in the production process.

The New York Times, Forbes, and Fast Company have all touted the benefits of the wonderful Boll & Branch bedding.  Boll & Branch also has thousands of five-star reviews from happy customers.

Internet Favorite: Signature Hemmed Sheet Set


The Internets Favorite Sheets (according to 60,000+ 5-star reviews)

Light colored Brooklinen sheets and pillows on a bed.

If you really want to know the bedding brand that the internet loves, you will want to have a look at Brooklinen. It is a lot of people’s favorite luxury bedding brand. The company stands out for its modern patterned sheet sets and durable, luxe comforters that are loved for the airy feel. They aren’t cheap, but Brooklinen’s sheets, comforters are luxurious and cozy, and they have plenty of high ratings to back up their product’s value.

CNN, Cosmopolitan, and NYMag are all fans of Brooklinen and recommend its sheets to their readers.

Internet Favorite: Luxe Sateen Sheets


Soft Silky and Breathable Bamboo Designs

Dark gray Cariloha sheets and pillows on a bed.

Cariloha is a brand you can find online or in stores that is known for its soft and breathable bamboo bedding. Bamboo fabric can help you stay cool, is sustainable, and, best of all, is incredibly soft. Bamboo is also odor-resistant and hypoallergenic, so it is a great material for allergy sufferers. If that isn’t enough, Cariloha’s eco-friendly sheets are also thermoregulating, so they keep you cooler in the summer and warmer in the winter.

Good Morning American and Wall Street Journal are among some of the big press organizations that recommend Cariloha. The bamboo sheet sets have also gotten thousands of near-perfect reviews for comfort from fans of the brand.

Internet Favorite: Resort Bamboo Bed Sheet Sets


Best Selection of Soft Organic Fabrics

Person sleeping in bed with Coyuchi bedding.

Coyuchi is one of the best brands to find organic bedding that is super comfy and incredibly chic. It offers some of the softest bed sheets in 100% organic linen, cotton, flannel, jersey, chambray, sateen, and percale finishes. The bedding has different textures and prints that lend themselves to modern, urban design.

If you want to get a good feel for Coyuchi’s appeal, take a gander through the universally good reviews, with a lot of praise for the high quality of the bedding as well as the amazing feel of the fabrics.

Business Insider and GearPatrol have listed Coyuchi bedding as some of its favorite styles.

Internet Favorite: Cloud Brushed™ Organic Flannel Sheets


Most Comfortable Linen

Slightly messy bedding in light beige color.

Cultiver is an Australian brand that offers bedding is that is modern, stylish, and high-quality. Customers find the sheets get better over time, softening with wear and washing without losing their shape or wearing out. Cultiver has a great selection of colors and very chic patterns available in various sizes and fabrics.

The Wirecutter and Apartment Therapy have listed Culitiver in Best Linen Sheets posts.

Internet Favorite: Linen Sheet Set With Pillowcases

L.L. Bean

Warmest and Most Comfortable Flannel

Blue, white, green various patterned flannel L.L. Bean sheets on a bed.
L.L Bean is a frequent topper of ‘best bedding’ lists from publications like the Wirecutter to Consumer Reports. Most people know L.L Bean as a brand that continually produces good quality clothes that is durable and long last lasting which is something the brand has also brought to its bedding options.

The flannel and cotton sets are fan favorites, with the fabric being produced in Portugal. (Portugal is known for the high-quality linen that it exports).

Internet Favorite: Ultrasoft Comfort Flannel Sheet

Macy’s Charter Club Bedding

Softest Damask Options

Blue and white pillows and bedding on a bed.
The Charter Club brand sells a wide variety of products through Macy’s, with the bedding collection being a top pick for many shoppers. Bedding options include sheets, pillowcases, comforters, throws, and bedroom sets,

The Charter Club Damask sheets are a customer favorite with over 2000 five-star reviews on Macy’s website.

Internet Favorite: Charter Club Damask


Most Comfortable Sheets to Splurge On

Elegant white bedding on bed with blue detailing.

If you are looking to splurge on some high-end bedding, you are going to want to have a look at Matouk. Matouk has been in business for over 90 years, making handcrafted luxury linens from the finest source material.

These are not for everyone, but if you love the finest of everything, you will want to give Matouk a look. Nymag and Consumer reports love these sheets in the luxury bedding category.

Internet Favorite: Bergamo Percale Sheets


Most Comfortable Blockbuster Budget Sheets

Tidy pile of pink sheets
Mellanni makes one of the most comfortable microfiber sheets sets that you can buy on Amazon. Consumers have been raving about these for years, and over 140,000 thousand (yes, that is the right number of zeros) have given this set 5 out 5 stars.

These are proudly 100% polyester sheets that are silky soft and luxurious. They are so affordable that you can stock up for all the beds in your home and feel good about the cost. The Mellanni sheets are rated highly for softness, comfort, and being wrinkle-free.

Internet Favorite: Mellanni Bed Sheet Set – Brushed Microfiber 1800 Bedding


Huge Selection of soft Linen sets

Modern looking white sheets on a bed.
If you are looking for a modern bedding brand, Parachute is another premium quality option that is a go-to for many people. This luxe brand with high-quality bedding has become an internet favorite over the last few years.

Many of Parachutes’ home essentials are designed to bring you comfort and a good night’s sleep. Good Housekeeping and CNN recommend Parachute linen to their readers.

Internet Favorite: Linen Sheets


Most Awarded Percale Sheets

Dark and light blue sheets and pillows on a bed
One of the best places to shop for cozy bedding and home goods online is Riley Home. According to its loyal fans, this fine linens brand has a great selection of Portuguese-made bedding that is off the charts comfy.

Shoppers say that Riley’s products are praised for their great quality and excellent artistry. You can find Riley Home linen recommended in ‘best bedding’ posts on sites like The Wirecutter, Apartment Therapy, and GQ.

Internet Favorite: Percale Sheet Sets

Target’s Threshold Bedding Brand

Best patterns on budgets styles

Pile of striped sheets.
Target is a great retailer for many things, including good quality, budget bedding that shoppers love.  Target offers a wide range of bed sheets sets in all of the sizes you need. They also have a great variety of designs and colors that are often very stylish.

Some of Target’s more popular microfiber and cotton bedding have thousands of great reviews from happy sleepers. Buzzfeed says, “Target Has Created The Best Sheets Known To Man.”

Internet Favorite: 400 Thread Count Printed Performance Sheet Set – Threshold

Molly London