Underwear is one of those clothing essentials that you want to make sure is as comfortable as possible. Luckily the underwear market has evolved over the last ten years to the point that you can easily find underwear brands that are producing amazing products that will make you feel confident and comfortable.
Consumers have high expectations from their underwear these days, forcing brands to become more inclusive and consumer-driven. This focus on the customer is leading companies to offer wider size ranges, better fits and cutting edge fabrics that are soft and supportive.
There is no shortage of underwear options for both men and women, from traditional manufacturers to several up-and-coming labels making waves producing excellent feel-good underwear.
We have searched the internet and read a ton of reviews to determine the most comfortable underwear brands people love these days. These brands offer up stylish and durable designs in various materials, including soft natural cotton and moisture-wicking performance fabrics that have thousands of rave reviews online.
Read on to see our list of the most comfortable underwear brands of 2021, according to consumers and a few experts.
Favorite Comfort Brand for Younger Shoppers
Aerie, the underwear and lifestyle clothes sub-brand run by American Eagle Outfitters, is one of the most popular brands that began the trend for more inclusive sizing and comfy, super soft fits that women love to wear.
The intimates that Aerie sells are affordable, cute, always changing, and perfect for every day. Aerie has also featured real women with all kinds of body types in its marketing, which many women, particularly young shoppers, appreciate. The brand is growing like crazy because women love the comfy everyday feel of most of the styles.
Boody is an Australian brand that produces sleek, seam-free underwear styles made from eco-friendly bamboo fabric. It has found a huge following in Australia and has recently become a favorite of celebrities and Amazon shoppers in the States. Boody creates a wide range of intimates that won’t poke and pinch, and its designs tend to avoid things like wires, clasps, hooks, or fasteners.
The bamboo fabric used across the companies’ products is silky soft, super stretchy, and breathable with cooling properties. If you are looking for a sustainable super comfy underwear brand, Boody may be a good option for you. Boody is so confident that you will love the feel of their undies it offers a ‘Feel Good Guarantee’- if you don’t love them, the first pair is on them.
Chantelle Lingerie offers a range of bras and underwear that are a favorite for many women looking for pretty styles that fit well but are also comfortable. Since the company has a strong focus on quality and fit, they are a favorite bra brand for women of all sizes.
Chantelle designs are often the bestsellers and most highly rated bras at high-end retailers, like Nordstrom, both online and in stores.
Commando’s cutting edge fabrication and minimalist designs have become a huge hit with women who are looking for underwear that makes them look and feel amazing. Commando’s designs are made from luxurious, long-lasting fabrics with a seamless second-skin feel to them, so they are also super smooth and comfy to wear.
Commando’s undies lie flat against the skin, making them virtually invisible underneath clothing, making them perfect if you are looking for a seamless look. Commando often makes the ‘best-of’ lists for seamless underwear from sites like WhoWhatWear and NYMag. Our pick:Commando Classic Solid Thong
Comfy Yet Supportive Sports Bras
Knix is known for its size and age-inclusive intimates, wire-free bras, and leakproof period underwear. Knix designs its products to make you feel more comfortable in your own skin, and women are loving the products that are putting out with thousands of glowing reviews that often mention how great Knix’s products feel to wear.
Knix has lots of excellent products to choose from, but a good place to start is with its sports bras. Women show their love for the lightweight wireless sports bras giving it an average rating of 4.7 out of 5 on almost 5000 reviews.
Mack Weldon specializes in men’s basics that focus on design and premium fabrics known for their high comfort level.
The signature Mack Weldon style to look for is the soft jersey knit boxer briefs that are loved for being super stretchy with a no-roll waistband that will stay put. With over 5,000 reviews on the brand’s site, reviewers rave that they’re “so comfortable you forget you’re wearing them” and love the high quality, breathable fabric. Whether you are looking for a bold pattern to brighten up your day or you like to keep it simple, there are 37 colors and fun pattern options to choose from, so there is something for everyone.
MeUndies are the brand for you if you love super-soft breathable underwear that comes in dozens of colors and fun patterns. The brand’s tagline is “The Worlds Most Comfortable Underwear for Men and Women,” so MeUndies are pretty confident in the comfort of its underwear.
You can get MeUndies styles as a subscription that keeps you stocked up on new affordable undies each month, or you can buy items individually. Fans of this brand appreciate the smooth modal fabric that is used in a lot of Meundies designs.
Sometimes you want to be comfy but also look good; that is where Natori comes in. The Natori Company sells lingerie, nightwear, loungewear, and ready-to-wear clothes that are highly prized for their comfortable feel and stylish look.
Natori is one of the best-selling and top-rated lingerie brands at Nordstrom. Women love Natori bras when looking for a luxurious feel that is pleasant to wear.
For those who are looking for comfy and sustainable options, you will want to check out PACT. PACT has an excellent selection of organic cotton options that look great and are healthy to wear against the skin. Its organic cotton underwear is also made in Fair Trade Certified Factories.
PACT’s styles look good, feel-good, and are incredibly soft and cozy while also being sustainable and environmentally friendly.
Social media favorite brand Parade is known for it’s vibrant stretchy, comfortable, and lightweight styles that you can snag for budget-friendly prices. You can get lots of different underwear designs made from one of two of Parades signature fabrics: Re: Play fabric (breathable, recycled yarn) or Silky Mesh (stretchy, breathable cotton that you can barely feel against your skin).
Consumers can’t get enough of this brand. You would be hard-pressed to find a review that doesn’t mention how comfortable Parades underwear is. Parades’ most popular style has a 4.9/5 rating on almost 1000 reviews, so they are well worth checking out.
Rihanna’s Savage X Fenty has a mix of luxurious silk and lace underwear and comfy everyday pieces. There is a tonne of tempting offerings on the Savage X Fenty site, but for pure comfort, you will want to check out some of the bralette styles.
Currently, the best-selling style is the Forever Savage Bralette with Logo Heart, which has a rating of 4.6/5 on over 1600 reviews.
Saxx Underwear is one of the most popular brands of boxers that offers unique support for a comfortable fit that many men appreciate. The brand’s designs include what Saxx likes to call the ‘Ballpark Pouch’ that helps reduce friction for “chafe-free comfort,” in addition to the support it provides.
Reviewers love the comfy compression that allows for all-day support. Saxx’s designs often show up on the best men’s underwear lists for those who are looking for pouch support.
Getting good fitting underwear that doesn’t ride up and that also doesn’t show through your clothes can be a bit of a challenge, but luckily Soma has solved this problem with their excellent Vanishing Edge Panties.
The Vanishing Edge styles are designed with silicone strips on the inside to keep it in place throughout the day. The strips also help get rid of panty lines. The Vanishing Edge designs have hundreds of five-star reviews from users who swear it stays put and feels incredibly comfortable. The fabric itself is silky smooth and comes in lots of colors and prints.
There are so many comfortable things at Thirdlove. Its undies, loungewear, and nightwear are all worth a look. What they are generally most known for is their bras. ThirdLove was the first bra brand to offer half-cup sizing and a mobile app allowing women to measure themselves at home, which has set the brand apart from its competitors because women can get a more comfortable fitting bra without having to try on a million bras.
Thirdlove also offers a wider range of sizes of most other brands ( 80 sizes—AA to K cup), so they are pretty serious about their customers getting a good fit, which translates to feeling comfortable. Consumers also love body-positive, inclusive marketing for women of all ages, ethnicity, shapes, and sizes. Thirdlove’s most popular bra has over 47,000 reviews, with many of the reviewers giving huge props to the bra’s high comfort level.
Tommy John offers men’s and women’s underwear and many other essentials designed to look modern and stylish and maintain a comfortable feel. The brand uses many different fabrics, but the standout fabric is its silky smooth Micro modal fabric used in both the men’s and women’s underwear and lounge styles.
Tommy John underwear is loved because it doesn’t bunch, roll, or ride up. It is also designed with extra support with an internal contour pouch and quick draw fly. Tommy John is a favorite choice of men’s underwear that tops best-of lists from publications like Business Insider and Good Housekeeping.
True&Co. is a San Francisco’s online lingerie startup that produces bras, underwear, and lingerie designed with a focus on comfort. By creating new fabrics that are soft yet supportive, True & Co. has created a loyal fan base, especially among women with larger cup sizes looking for supportive wireless options.
True &Co.’s bras are flattering, cute, and affordable. With designs that have buttery soft comfort and a seamless, clean-lined look that provides support and lift. They also offer the invaluable “Top 3” fit test to get instant answers about which sizes and styles you should be buying.
Wacoal is a traditional underwear brand that has been putting out high-quality products since 1949, so they know what women want and what works well for their bodies. Wacoal is well known for its excellent bras, but its super comfy women’s briefs are also worth a look.
This is a brand that is constantly updating its materials and using cutting-edge technologies to improve the fit, feel and quality of its products. Wacoal is one of the most well-known women brands that consistently gets glowing reviews for almost all of its underwear styles that often score highly on comfort.